Who We Are

Randal A. Simonetti
Founder and CEO

Randal A. Simonetti is the founder and CEO of Ignition Consulting, Ltd., headquartered in Rochester, New York. He incorporates 25 years of business and academic experience to help solve complex business problems for clients across a diverse group of industries.

Randal currently serves as President of National Multiple Sclerosis Society serving 12,000 clients and their families in 50 counties across Upstate New York.

He has held executive leadership positions at several fortune 500 companies. These include:
Vice President of Multi-National Worldwide Marketing for Global Crossing, Corporate Vice President of Communications and Chief Reputation Officer for Frontier Corporation, Vice President of Retail Banking for Citicorp NYS and Division Manager for Multi-National Business at AT&T. Previous to his business career, Randal was a special education teacher and middle-school principal.

He holds a bachelor’s degree from Manhattan College, graduate degrees in communication and education from Manhattanville College and in business administration from Southern Connecticut State University. He participated in the executive studies program at the Wharton School of Business and has completed additional study at the S.I. Newhouse School of Public Communication at Syracuse University, the Burke Institute of Applied Marketing Research and the MIT-Harvard Public Disputes Program at Harvard University.




Ruth Hollis
Senior Partner & Consultant

A former Middle School Science teacher, Ruth is currently Director of the Pittsford Teacher Center. She coordinates professional development for staff and manages Mentor and Paraprofessional Advisor programs for the Pittsford Central School District. She also serves as an instructional coach and mentor and has co-chaired the district’s Instructional Leadership Council and the regional Teacher Center Network. Ruth is a member of the New York State Teacher Center Evaluation and Strategies Committee and Leadership Academy.


In her thirty-seven year career as a Pittsford educator, Ruth has trained others on topics such as the Elements of Instruction, Motivation, Cooperative Learning, Classroom and Curriculum Management, Study Skills, Learning Styles, Clinical Supervision, Coaching and Mentoring, Facilitation, Team Building, Leadership, and Presentation Skills. In 1996 she traveled to the International School of Belgrade to assist with curriculum design. Ruth is licensed to facilitate Covey’s 7 Habits of Highly Effective People and First Things First, is a regional trainer for Study Skills across the Curriculum, and is a trainer for the Center for Teacher Effectiveness.

Ruth holds a Bachelor degree in General Science from the University of Rochester and a graduate degree in Education Administration along with Certificates of
Advanced Studies and Small Group Leadership from SUNY Brockport.